Whether you're just starting out in business or you are on to your next act, this program is for you.
As one of the co-founders of Chicken Soup for the Soul, starting from scratch, I learned a lot along the way. Infact, I made a lot of mistakes along the way. Which is why I am here to help you avoid as many of those same pitfalls as I possibly can.
#1. You must have a clearly defined plan on paper that outlines where you are and where you want to go. There are no shortcuts, other than a good coach or mentor to help you get there, and a solid foundation to build on.
#2. You must know who your audience is or who you want it to be, especially if you are just starting out. You want to pick your audience, not have them pick you.
#3. You may have a lot of experience, but do you know how to take that experience and incorporate it into your new business? Once you know that, you will be more equipped to step into the new version of you and articulate your expertise and what you have to offer with confidence and clarity.
#4. Just like you would do if you were building a house, you need to have a very solid blueprint of your overall vision. I like to say, that you never hire a contractor to build a house and tell them to just start with the bathroom! Right? What if they put it in the entryway? It would be out of order, and I don’t know anyone that wants to open the door and run into the toilet! I joke about this because I see it far too often, so please, let me help you build a foundation that will last you a lifetime. You will want to test your ideas, tweak them, revise them and get advice and feedback too .
No More Waiting. It's Time to Build.
Enough with the wishful thinking. Let’s get you a game plan. The Audience Builder Blueprint isn't just another course. It’s my blood, sweat, tears, and triumphs—hand-delivered to you. Let's roll up those sleeves and dive into the nitty-gritty of making real connections and real conversions.
Your Blueprint, Your Breakthrough
Let's be real: this isn't about just adding follower numbers. It's about genuine human connections. Together, we'll navigate through finding your voice, creating genuine connections, and turning them into raving fans. This is the real deal. No fluff, just actionable insights.
Why This Blueprint and Why Now?
In an age where every second person claims to be a 'guru' or an 'influencer,' standing out is no easy task. But with the Audience Builder Blueprint, you're not just standing out; you're making a mark. Every module, every lesson, every strategy has been meticulously crafted from years of experience and insights.
your architectural plan for creating a magnetic presence
Be guided toward audience growth and business success with clarity and confidence
LIVE TRAINING SESSIONS
Experience 8 live training sessions spaced over 16 weeks to ensure ample time for effective implementation and action-taking
Our online space to connect, collaborate, and receive ongoing support from like-minded individuals on their audience-building journey
Learn at Your Own Pace
Learn at your own pace with live call replays and detailed module guides for comprehensive support
Here's What's Inside
Embark on a meticulously crafted 16-week journey, tailored for transformative results. Much like the intricate process of building a house, crafting an engaged, loyal audience requires the same foundational principles: meticulous planning, intentional design, authentic building, and ongoing optimization.
Think of the Audience Builder Blueprint as your architectural plan for creating a magnetic presence. Just as you wouldn't erect a house without a clear vision, you shouldn't venture into building your audience without a precise strategy. And just like in homebuilding, where each room serves a purpose and each design choice reflects the homeowner's personality, in audience building, every message, every interaction, and every connection should be purposeful, genuine, and reflective of your authentic self.
"This is the best program I have ever done on Marketing. Every angle I needed was met from the foundation to service to connection. All with authenticity"
"Although I had passion and vision, I did not have any idea of how to establish a marketing and business structure to support my purpose. This program provided a solid foundation for me to create that structure with valuable insights, advice, and exercises which allowed me to clearly articulate my goals, identify my client base, build my brand, and do some inner work to mentally prepare me to attract success and collaboration at all levels."
Author Maiya Katherine
Here's what you'll learn
Everything you need to know to confidently build your target audience
Laying down the initial blueprint. Understanding who you are, where your passions lie, the niche you can command, and the audience you want to speak to.
- Niche Mastery: Find the intersection of your passion and expertise to define your unique position in the market.
- Ideal Client Clarity: Deep dive into the minds and hearts of your dream followers. Understand their pains, desires, and aspirations, so you can tailor your message to resonate deeply and authentically with them. Crafting a clear image of your ideal client ensures that every step taken is aligned with their needs, making your brand irresistible to them.
Structuring Your Brand's Blueprint
It’s not enough to define your ideal client, now it’s time to make sure you’re able to serve them and create a path that is clear and easy to follow.
- Clear Offer Strategy: Dive into the VCPS framework to ensure you’re engaging in the right activities to not only create a loyal following, but also generate income with your impact.
- Your Buyer’s Journey: Develop a buyer's journey that takes your ideal client from getting their feet wet to becoming a loyal fan for life!
Constructing Genuine Connections
Raising the walls, and installing the windows - this is where your audience sees your vision come to life, as you nurture and deepen your relationships with them.
- Influence Dynamics: Evaluate and expand your current influence, understanding how energy and mindset play pivotal roles.
- Client Retention Strategies: Ensure consistent delivery of value and deepening relationships with each client interaction.
No house remains robust without care. Similarly, continuously refining your strategies ensures your audience remains engaged and your message resonates.
- Referral Systems for Growth: Use feedback constructively, perfect the referral request process, and design effective referral incentives.
- Scaling with the VCPS Model: Learn how to scale your income and impact by leveraging systems and processes that work.
LIVE PROGRAM SCHEDULE
All Sessions will be from 1-2:30 PT / 4-5:30 ET
November 14th -Module 1 Training Session
November 28th -Implementation Session
December 12th -Module 2 Training Session
December 19th - Coaching Session
January 2nd- Implementation Session
January 16th - Module 3 Training Session
January 30th -Implementation Session
February 13th - Module 4 Training Session
February 27th- Implementation Session
ALL SESSIONS WILL BE RECORDED AND AVAILABLE WITHIN 24 HOURS OF THE LIVE SESSION INSIDE THE PROGRAM PORTAL
DELIVERY OF THE PROGRAM
Online, Yet Taught LIVE:
Exactly! We're offering the best of both worlds. While you'll be enjoying the flexibility and comfort of online access, each session will be taught live by me, ensuring real-time interaction and engagement. Every week, you'll have the opportunity to dive deep into strategies, seek clarifications, share insights, and get immediate feedback.
With the Audience Builder Blueprint, we're not just providing information; we're creating an immersive learning experience. It's like having a dynamic workshop right in your living room. Join us, as we redefine the way you connect, learn, and grow.
And don’t worry, if you can’t join us live on the calls, the replays are always available in your member portal along with an overview of each module designed for busy professionals who want to get into action right away! You can access the information in bite-sized chunks, ensuring you get the core principles and actionable steps without feeling overwhelmed.
In essence, the Audience Builder Blueprint is tailored to fit your life and your learning style. Dive deep into the live sessions, catch up with the replays, or quickly grasp the essentials from the module overviews – the choice is truly yours.
And at each step, I'll be right there, guiding, supporting, and cheering you on.
So, whether you're juggling multiple roles, racing against tight deadlines, or simply want an efficient and effective way to master audience-building, the Audience Builder Blueprint is your ticket to success without the stress.
"This program made me a better leader! I have embraced this role confidently, and it's changed everything!"
"There was so much value provided in this program that truly helped me move the needle forward"
And there is more!
When you enroll, you'll also get these awesome bonuses:
Start With Clarity
a transformative training session, with Patty Aubery, designed to help participants gain a deep understanding of their unique identity and purpose of their business
Monetize Your Message
an impactful masterclass, hosted by Jocelyn Kuhn, on the art of course creation, turning your message into a revenue-generating powerhouse.
Master the art of efficient outsourcing to reclaim your time for business growth, allowing you to focus on your passions while leaving the rest to the experts
Plus a fast-action bonus
FOR THE FIRST 25 TO ENROLL!
Unlock Your Clarity Roadmap: Exclusive Private Strategy Session with Patty Aubery.
The strategy session will be 30 minutes, one-on-one with Patty Aubery, a session that's typically valued at $500. This is where the magic of major clarity happens. Patty is not just any coach; she's the architect behind a billion-dollar brand and has mentored countless success stories. During your session, you'll tap into her wealth of experience and gain invaluable insights to supercharge your journey. Don't miss this exclusive opportunity to ignite your path to success with the guidance of a true industry powerhouse.
Meet your Faciliator
Your go-to expert in the Audience Builder Blueprint. With a track record of building a billion-dollar brand and the ability to gather a crowd of eager buyers, Patty is a powerhouse of wisdom, creativity, and authenticity. Whether you need a trusted companion or a dose of tough love to break through barriers, Patty has the experience and insight to guide you.
From her pioneering days at the helm of Chicken Soup for the Soul, one of publishing's first billion-dollar brands, to her current role as President of The Canfield Training Group, Patty has created an inspiring life journey, touching lives worldwide. Her bestselling book and course, "Permission Granted," have empowered countless individuals, particularly women, to step into their true selves and pursue their deepest desires.
Meet your Co-Facilitator
Introducing Jocelyn Kuhn, your co-facilitator for the Audience Builder Blueprint. Jocelyn is an expert in content creation, course development, and product marketing. With a wealth of experience and a keen eye for crafting compelling content, Jocelyn has played a pivotal role in shaping the messages of industry giants such as Jack Canfield and Patty Aubery.
As a creative force in spoken words, Jocelyn brings a unique blend of strategic insight and creative brilliance to the table. Her ability to transform ideas into impactful content helps business owners from all backgrounds connect with their audiences.
In the Audience Builder Blueprint, you'll have the privilege of learning from Jocelyn's expertise and gaining invaluable insights into marketing to build a thriving and engaged audience.
Build A Thriving Audience Is Possible For You
Your path is clear
1. Join Audience Builder Blueprint
Click the enrollment button and follow the checkout steps. In minutes, you'll have access to get started
2. Dive in and take action
Dive into the content and take action with the Start With Clarity Session. We kick off live training, November 6th
3. Grow Your Reach
Finally, feel confident to share your message and attract the right audience. This is where the fun begins and the real works starts
Our money-back guarantee
Try our program for 30 days, risk-free
Rest assured with our 30-day money-back guarantee, giving you the confidence to dive into the Audience Builder Blueprint risk-free, knowing that your satisfaction is our top priority.
Dr. Vicki Matthew, author of The Five Elements of Relations: How to get along with anyone, anytime, anyplace:
This program was a key experience for me! It not only offered sage advice and direction, it shared a level of wisdom gleaned from the experiences of Patty Aubery. It opened my eyes to a whole new level of potential and possibility, and I will be forever grateful! If you have a chance to experience the Audience Builder Blueprint, jump at it. You will be so glad you did!
Frequently Asked Questions
When are the live calls?
What type of business is this for?
How Long Is The Program?
I cannot make all the calls, will there be replays?
I currently do not have a business but would like to start one. Is this program for me?
I only have basic computer skills. Can I still do this program?
Real talk, my friend
My goal is to get you further, faster, with less effort, time and money by taking you through this step by step program.
I want you to invest in the foundation of your business, build a strong base, get crystal clear on your message - about who you are, who you serve and how you can help them get from where they are to where they want to be.
Clarity Pays Off! It takes time to scale, refine, and grow a business or a personal brand effectively. But, when you have the clarity, you will have the confidence, and with the confidence you will have the consistency necessary to create a strong, fun, lasting brand and business.
Lastly, just to be clear - having a plan doesn't guarantee success, but it does provide a roadmap. And your roadmap will help you navigate the challenges - and they will come up. you will allocate your time and resources - money - more effectively and wisely. A solid plan will also give you a clear sense of purpose and direction, especially when the chips are down!
So, together let’s create a mantra or affirmation now. 2024 is The Year for More! More money, more time, more freedom, more success and creativity, for you and your business.
I promise, taking the time to plan and articulate your niche, expertise, and offerings on paper is the first step to building an audience you love and a business you enjoy without all the costly mistakes and headaches you can avoid..
"The accountability of this program was unmatched for me! I enrolled twice and got so much out of the content and structure pro."
"The education and content shared in this program was brilliant and the experience backing it up made it an outstanding experience.